Mahindra Rise Ad Concept – Under the Prerna Initiative, to highlight the contribution of female farmers.

Presenting a brief idea for the film – ‘Pratibha’

The film opens with a wedding scene of a rural girl, Pratibha, and an urban boy, Nilesh. The couple's wedding attires are a clear window to their native disparity. The next shot comes with a glimpse of hard-working female farmers carrying heavy farming tools. While they are busy farming, all of a sudden, the wedding shehnai is heard from a distance. Swiftly, they wind up their work and head towards their houses to dress up for the wedding.

Next scene - Pratibha and Nilesh are married now. Pratibha, with her husband and in-laws, is waiting at the railway station, counting the luggage. Soon, they decide to move towards their platform and as per a socially approved behavioral pattern, all the male members of the family managed to lift the heavy luggage whereas the females carried the lighter ones. Especially, Nilesh was seen struggling with a load of heavy luggage on his shoulders. Midway, he happens to drop a hefty suitcase. He turns around, takes a deep breath, and waits there for a while. Pratibha reaches next to him and lifts the suitcase with a smile.

Nilesh says, “Aree ye to bohot bhari hai.”

Pratibha says, “Mei Kisan hu, boj utha sakti hu”.

End.

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Ad Concept for Poojara Telecom


Scene 1-  A 16-year-old, Nisha Sharma is studying in her room. A popular musical track catches her attention. 

Scene 2 – Nisha’s brother Ashish is getting ready for work in the nearby room while enjoying some of the best Bollywood mashups from his mobile phone.  

Scene -3 While listening to these vibrant tracks playing in the next room, Nisha gets all excited and tries to choreograph a few dance steps. But as soon as she starts enjoying it, the music stops. She steps out of the room and figures out that her elder brother has stopped the music and is leaving for work. Ashish looks at her and wishes her goodbye. Nisha, disappointed, gets back to her room and starts studying.

Scene 4 – It's Diwali evening, Bhai dooj time, and Nisha is all dolled up in her ethnics for the festive evening ahead. Soon, she gets busy taking selfies with her brother, and all of a sudden, the song that Nisha tried to dance on earlier grabs her attention. Ashish asks her to go and stop the music, even her parents insist on the same. Diligently, she tries to locate it. 

Scene 5 – Nisha follows the sound, looks around, and reaches the wardrobe. She opens the wardrobe and finds a box of Brand New Phone with a card on it, "Bhai Dooj Gift, From: Family".

Scene 6- Nisha, overjoyed with the gift, plays some of her favorite albums on her new mobile phone and the family cheers her while she grooves.

End

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